Sustainability At Alaska Airlines Our People, Our...

Sustainability at Alaska Airlines: Our People, Our Community, and Our Environment Introduction â€Å"For over 75 years Alaska Airlines, and the people who make us who we are, have been guided by integrity, caring, ingenuity, professionalism, and a unique spirit. A spirit that was has grown out of our geographical roots† (Overview Alaska Airlines). Alaska Airlines have founded the corporation by its three guiding principles of: the people, the community, and the environment. The people comprise of those individuals who make up Alaska Airlines and work to unsure its success day in and day out. The community is those who are impacted by the services of Alaska Airlines, such community can be through the services they offer or the charitable contributions they make. Finally, the environment has to do with the sustainability of the environment in which they live and operate. Much of their success is based on their commitment to leading their industry and organization with superior values. Many of the values that leadership at Alaska Airlines hold are similar to the eleven lea dership principles of the US Marine Corps. The principles that overlap both groups include: be technically and tactically proficient, set the example, train as a team, develop a sense of accountability, and seek responsibility and take responsibility for your actions (Hess Cameron, 2006, p.222). Alaska Airlines undoubtedly sets a precedence for the last two principles as sustainability is one of their fundamentalShow MoreRelatedThe Future of Cruise Industry3702 Words   |  15 Pageswhich the business is expanding by 8 percent annually. In some specific area such as Alaska and Caribbean, it remains the top industry that contributes to the economy. Cruising business is expanding and changing world-wide; however, the industry is little understood by the society. Today, ships are not viewed as a means of transport but as floating resorts. 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