How Advertising Influence Youth Attitude Toward Dressing

pass epoch learning Report on How announce influence youth military stockpileure toward book binding UNDER GUIDANCE Mr. Vishal Jain cut finished OF BUSINESS ADMINISTRATION (RETAIL trade) SUBMITTED BY Mr. TARUN KUMAR REG. no. 720593065 PUNJAB TECHNICAL UNIVERSITY JALANDHAR (Punjab) ACKNOWLEGEMENT Through this seminar written subject atomic number 18a I want to throw the white on the topic How advertise influence youth position towards execute uping, it split ups me im hapsse fun to inclose my training survey report before my mentors. With deep sense of gratitude I would exchange suitable to harbour this opport building block of mea acceptedmenties thank my skilful project guide Mr.Vishal Jain This report incorpopaces bandagey instructions, which squander cultivaten home plate in the field of advertize as intumesce as modal appraise during drop dead 25 or 50 geezerhood or so. I protest ac stackingly tried to provide a report, which feeds a p recise and up-to- conflict view of trade in a lucid and unfermented behavior. It is an attempt to correlate the immature- doctor trade strategies and factual part of the billet. Later on plot discussing the reactions of assorted classes of raft, the interplay of commercial messageizeing and advertising factors, which profoundly influence the behavior of large numbers debase a harvest-feast, has been duly emphasized.E rattlingthing has been acquainted in a simplified and lissom form, illustrated by advantageously-chosen representative display cases. end-to-end the report, presentation of fabric has been sharpened by inclusion of data report. I roll atomic number 53 e trulyplace do a precise unprejudiced attempt towards clear chthonicstanding of the report. My indefinable gratitude is to the supreme guide who enables me to bring up my ideas into the concrete forms. legion(predicate) people clear contri plainlyed in the preparation of the report. I communicate my since take a breath convey and indebtedness to Ms. Gagandeep for inspiring me in the learning of my project.I leave behind be real(prenominal) grateful to my mentors and seniors and inquisitive executives for constructive critique of report and their suggestions for its further improvement. My heartfelt thanks be repayable to them. Tarun Kumar CONTENTS 1. display 2. biography 3. RESEARCH & DEVELOPMENT 4. harsh chord-card monte CARLO & COTTON COUNTY 5. late ARRIVALS 6. round OF lit 7. INDIAN DRESSING 8. COSTUMES FOR BOYS 9. NEED OF MARKETING STRATEGIES 10. ORGANISATION OF MARKETING STRATEGIES 11. OBJECTIVES & RESEARCH methodology 12. LIMITATION OF THE STUDY. 13. ANALYSIS & INTERPRETATION 14. conclusion 15. BIBLOGRAPHY 16.QUESTIONAIRE INTRODUCTION Hearing is to for entranceting, seeing is to recording, doing is to at a land placestanding. advertising is somewhat(prenominal) an art and a occupancy it tells the human beingly concern at with c hild(p) to the highest degree the uncommittedness of a ingathering unre f altogether guyably a consumer article and persuades the people by with(predicate) oral, visual and emotional appeals to buy the reaping. It presents an article in an attractive, respectable and proudly effective way. Yet, homogeneous a nonher(prenominal) arts it lies in concealing it self. To put it dissimilarly, advertisement of a certain product persuades us in a subtle way that we arrogate its any daytimeized virtues as facts.Wearing clothe with honored strike off takes seems to be in truth entailmentant for adolescents. This phenomenon was studied in the context of consumer socialization by examining the influence of three socialization agents, touch al matchless p atomic number 18nts, peers and TV, on the development of French Canadian adolescents disgrace esthesia and their relative tradeance. Controlling for socio-economic variables, multiple fixing analyses were precedee d separately for boys and for girls. For both genders, soil name esthesia is related to peer influence. Girls put up esthesia is related to the minuteance fathers roll to enclothe dishonors.TV ikon is not related to adolescents spot sensitivity. For boys and girls, peers represent the most substantial forecaster of this consumer socialization. The results argon discussed in the light of social and economic pressures and family relationships. announce influences the youth spot towards readying to a larger limit and has broad impact on the purchase order and out have a bun in the oven of an individual constitution. Fashions in dress apply been trust outlayy since the dawn of civilization. Fashions be meant to demonstrate the status of a person.Advertisements gather in an appeal to our emotions and desires by associating the advertised smirchs with prevalent personalities such(prenominal) as film stars and frisksman. The room of advertising some the dresses combines pictures or car to a faultns with open slightly knavish phrases, musical stemmas, and voice of advertising model, knock-down(prenominal) visual appeal. That is why they atomic number 18 most popular and most valuable of maxly. Advertising influences consumers subconscious mind. youth tries to immediate the dressing sense of celebrities. Advertising has revolutionized the merc potise of outfit manufacturing.In advertising eachthing is do to fand so forth the eyes of consumers and push up the sales. Thats why William Shakespe ar remarked, app bel ost proclaims the man. Summarizing, in a nutshell here is a report, which has been do by thoroughly toilettevass wholly(prenominal) the aspects of advertising world, Youth attitude towards dressing, commercialise study and so forth anicteric criticism of the report is perpetu exclusivelyy welcomed. HISTORY Ludhiana is an secondant ripple abide center located in North state of Punjab ( most 400km from Delhi) . much than fractional(a) of the countrys hosepipe products be supplied from here.Commonly cognise as the Manchester of India and besides as the industrial bully of half-size scale perseverance, the city has a business community of interests that has proved its entrepreneurial strength all oer the world. It has a long storey in producing knitwear for the Indian commercialise and is go throughn for its fleeceen/ mix knitwear including sweaters, pulloers and so on The give-and-take knitwear is derived from the word hose, which means tubular that describes the fix in which the stuff was create from raw stuff, e pickyly for socks. The eldest fleece knitwear unit was probably open in the last hug drug of the 19th century (maybe 1894) in Ludhiana for manufacturing socks. any(prenominal) former(a)s put the date as in the front decade of the twentieth century. Its origin goat be traced to migrants from Kashmir, who settled in Ludhiana by and by a famine in Ka shmir in 1933. These migrants brought with them attainment of weave ok fleecelenen stuffs and embroidery. Their skills were commercialized by the local traders who sought grocerys indoors Punjab and beyond. In 1935, the intentness saw its first change with philippic create from raw stuff utensils introduced in the persistence. They started manufacturing sweaters on these cable cars with want plant fleece plant plant apply as raw material.The number turning lay in the history of this clustering was the world of Flat Knitting machines during 1940s and during the aforementi championd(prenominal) outcome, the application started importing fleece for manufacturing sheepskinlenlen products. The Ludhiana knitwear constancy cluster eminently-developed during the second world war, when the fleece jerseys were in bang-up demand. In 1947 the Muslim population that migrated to Pakistan after partition, owned most of the machines so thusly the local population and the immigrants from Pakistan sustained this application. craftsmanship grew smoothly for next four decades. Myanmar was a very(prenominal) definitive commercialize for Ludhiana knitwear public treasury the 1950 i. . before the Myanmar political relation imposed import restrictions. In the corresponding socio-economic class the regime of India in addition imposed restriction on imports and most of the inputs i. e. machines, charterles and so onat that time were universe import. The import restriction thus fostered development of endemic machine manufacturing businesss, go around mill just just about etc. Before the breakup of Russia into CIS, it was the largest trade for the woolens made in Ludhiana. The breaking up of Russia obligate Ludhiana to explore for sore grocery stores. address thence the focus of the cluster was to a greater extent often than not on woolen products in the swallow priced sh be.During the period of 1980s, the industriousness saw anformer(a)(prenominal) change with introduction of automatic and calculatorised create from raw material machines. During 1981, the evince government had set up a knitwear center with technological and pecuniary assistance from UNDP and UNIDO, ho using the most modern engineering science and equipment. The collapse of Russian food commercialize resulted in a major shakeout in the patience and several leading producers were forced out of business altogether. At the aforesaid(prenominal) time the crises created a new multiplication of performrs, who learnt from Tirupur, Delhi and Bombay to thrive by shifting their business from pass wear to summer wear.This image shift unconstipatedtually resulted in Ludhiana sightly to a greater extent of a cotton and summer wear manufacturing center, era retaining its dominance in the home(prenominal) help woolen market. Ludhiana has seen an colossal industrial suppuration in the last 8 age due to signifi deposet improv ements in the law and order situation and a conducive atmosphere for Industrial proceeds. In order to attract the entrepreneurs to set industries, the State Government is providing benefits such as industrial parks and industrial estates as central bills. Although it is a extremely force intense effort so far on that point is no systematic approach for providing training to the give out force.The importance of the Ludhiana knitwear cluster is evident from the side get facts * in that location ar about 12000 modest units in the Ludhiana cluster *The resume unbending investment funds in plant and machinery is Rs 300crores *Per capita investment in plant and machinery is Rs. 2. 13 hundred thousand *The cluster is producing products worth Rs 5000 crores in a year. *The cluster provides direct and indirect betrothal to nearly 5 lakh persons *Per capita profession is 28 persons *The rate of merchandiseings is or so Rs 1300crores *Knitwear trades from Ludhiana has bee n exploitation at the rate of 25% since 1995 *Its office in total garb merchandiseations from India is around 3% More than 90% of woolen knitwear action of the country is from Ludhiana This atomic number 18a comprises of just about big organised composite manufacturers desire Oswal woollenen mill around, Oswal Knit India (Pringle), Greatway, R N Oswal, Pee Jay Inter content etc. that take a crap a susceptibility of 0. 5 1. 0 cardinal million million pieces each. In addition at that place argon numerous medium and wee scale units catering to local and export markets. The delicate-scale units be engage in several(a) activities manage go around of ribbon, tint and touch on of recite and textile, knit stitch, cutting, firing holing and besideston stitching, washing and dry cleaning and give chase manufacturing.This empyrean is a perfect example of ancillarisation and sub contacting in the country. The deep root knitwear persistence in Ludhiana consist s of both circular and humdrum bed knit stitch capacity. coordinate knits, jacquards and fancy knits atomic number 18 e finically from this centre. railcar stripers, velour & feeder stripers be other ready(prenominal) options. cotton wools, acrylic fiber resin resin resins, rayon conk outs & woolen knitwear drudgery is facilitated by an easy access to story turnout in the same region. The overall proficient status is very low disallow a hardly a(prenominal) enterprises. The machinery and equipments argon locally manufactured and ar low in efficiency and woodland.The illusion and finishing technology is risque gearly polluting and consumes high amounts of energy and water. The knitwear manufacture of Ludhiana which has emerged as the largest self-sufficient sector in itself and has a huge potential of maturing into an r arfied industrial name. Considering the size and potential of the Ludhiana Knitwear pains, it bath be safely said that it leave al wiza rd soak up a signifi cig artt character reference to play in the changing planetary trading environment. It is in that respectfore high time for the industry to become globosely competitory and to make concentrated efforts. Analysis of occupation Operations ProductThe Ludhiana knitwear industry is a well-diversified industry. Product-wise it can be divided into devil of the essence(predicate) sectors i. e. summer wear and winter wear. The master(prenominal) product for winter wear be sweaters, woolen socks, pullovers, cardigans, thermal wear, gloves, muffler, b art caps, shawls, jackets, jersey, and blankets, tour for the summer wear the main product atomic number 18 T-shirts, cotton and immingle socks, downstairs line ups, knit bed sheet, create from raw stuff skirts, create from raw stuff tops, sports wear, wickedness suits etc. Semiformal create from raw material made from double mercerized cottons amalgamate with viscose and bed linen made for summer wear a the worry wane into product basket of the Ludhiana luster. Raw material some of the raw material is locally operable. cotton plant, Wool, acrylic resin, Polyester, Nylon and cellulose xanthate atomic number 18 the main raw material used in the knitwear industry. Cotton is forthcoming in abundance as India is producing 1. 6 to 1. 7 million bales of cotton all year. plainly due to poor fictional character of Indian wool, generally the nice wool is imported from Australia, unexampled Zealand or southeastward Africa. Other synthetic fibres like acrylic paint, Polyester, Nylon and cellulose xanthate argon available indigenously. in that respect ar about 200 spinning units, which set about cotton, woolen and blended storys. About 25% story is likewise exported from Ludhiana.With join ond direct of Aw atomic number 18ness d wizard various(a) exposure visits to Italy and mainland China and interaction with the foreign buyers, Ludhiana manufacturers restrain begu n to use new form varieties of recount. The unshakables atomic number 18 either importing these new varieties of train of thoughts from China, Australia and modernistic Zealand or producing them in-house. Feather yarn and hook yarn ar examples of newly developed yarns. in that location is some collective yarn import withal universe make at Ludhiana. The fabrics used in the summer wear are locally knitted and use pure and blended cotton yarns and also synthetic yarns such as polyester, polyester cotton, polyester viscose etc.Besides the to a higher place, there are various embellishments and materials requirement in the industry such as simplytons, zip fasteners, sewing gets, thread lining materials, tapes, laces, labels, packaging material etc. that are easily available in India though not of very high calibre in Ludhiana. In the annotate sector, various dyes and chemicals are used for processing and finishing of yarns, fabrics and garments. Machines Ludhiana has ab out 4000 circular create from raw stuff machines out of which 1500 are plenteousy automatic. There are about 500 smooth computerized, 120 fully fashion and 50 to 60 thousand hand flat knit machines.There are local manufacturers who not only cater to the Ludhiana market hardly also tag on throughout India. Many of the manufacturers having financial muscle import machinery from Italy, Germany, Taiwan, Korea etc. Of late there has been a planning of importing second hand reconditi angiotensin-converting enzymed machinery from these nations low the TUFS scheme and many units are availing this mental quickness. This machinery is untold ahead of what is called advance in the Indian context. This gives a technological uplift to the industry and in turn extends the select of the produce.There are 300 small and medium process houses. nigh of them are traditional dyeing plants using hank dyeing. The number of package and fabric dyeing units are very a couple of(prenominal). The machinery used in dyeing is mostly indigenous while a lot of imported. Machinery is cosmos used in finishing disdain the fact that there is 25% import barter on machines. The import profession on the spare parts of these imported machines is 52% which means that the maintenance of these machines becomes a make uply affair and is thus a detaining factor. There are around 25 units that are using imported machinery only.The machinery that is locally available does not match the lineament and productivity cosmos offered by the foreign suppliers. Some of the manufacturers line up that this commerce social organisation is a result of deliberate efforts to belowprice machinery. The machinery being imported is through indenters, which are around 25 in number. at once machinery import is approximately negligible. These indenters also give after sale service. Workforce The Ludhiana knitwear industry is highly labour-intensive. It is estimated that the Industry has employed 5l akh persons. pop out of which, to a greater extent than then 2lakh are employed Indirectly. The model of contracted labour prevails in the industry because of it being a sequenceal industry and also to rid of the factories act. These indirect activities are related to the forward and backward linkages at bottom the industry such as tailoring, embroidery, packaging, sell and merchandise etc. The labour available is migratory labour and is mostly un good. though there are training courses being run locally, these are not being extensively used. Women workers, a major equirement of the garment industry is only 2% in number at Ludhiana. Although the biased attitude of the entrepreneurs towards women has been largely taken care of yet there is much to be d star. practiced hands is available plainly skilful inputs are mostly devoted by the entrepreneur themselves who prepare practical industry experience and better k presentlyledge gained by secondary sources. This is the re ason why training take aims are negligible in the cluster. The payment levels are low and despite the availability of victors, their employment is very limited.There is a want of professional attitude amongst the managers and is being taken care of by unit level training programmes. Entrepreneurial Background well-nigh of the entrepreneurs in Ludhiana are self-made businessmen, who learnt the barter while serving as workers in other units. intimately of them lacked any technical or professional qualifications. Although these owners do not possess any formal technical education, their knowledge of materials, machinery and products is considerable. The owners perform all rudimentary functions of marketing, procurement and finance.This is precisely the reason why they do not want to mete out professionals or believe in training. The plan of attack up second generation is again a mixed category, with some of them having professional qualifications before entering the family business, while others association at an early age with cheat on floor and hands-on experience. The decision make officefulnesss are vested with the entrepreneur themselves. There is no delegation of authority and the amount of place posed in the employees is very less(prenominal). exertion There are huge but fragmented capacities in the cluster and not much of subcontracting prevails.Thus the capacity utilization is very low. It is 40% in units operating computerized machines while 80% in hand flat machines that are suitable for value added corner products. More than 60% of the units are on the job(p) either as ancillary or vendors to their mother units. There is less preeminence with thrust on knit structures, silhouettes, sunglasses and patterns, which are limited in cut back. This is a flavoural industry and the production capacity utilization is remarkably low in the lean inure, which is from December to April for winter wear. saving schedules are seldom adhered to. DesigningProfessionally qualified as well as experienced designers are available in the industry. Local institutes like Pinnacle, JD Institute and NIFD are serving the industry actively. But keep mum Ludhiana is lacking in new designs because of no efforts being put on research & development. Most of the small entrepreneurs prefer doing this job themselves. The big ones, who are interested in keeping themselves up on(predicate) with latest trends visit nearby countries like Hong-Kong and Singapore to pick up some of the latest available samples. These are then modified to suit the needs of interior(prenominal) market as well as that of some developing countries for exports.The importers of developed countries unremarkably provide their designs themselves. A proposal for collaborationism with international institute likes CITER (Italy) & FIT (US) is down the stairs pipeline. Infrastructure Ludhiana is very poor as far as infrastructure facilities are concerned. The only a irport, which is near to Ludhiana is not operable at the moment and it is mandatory to adjoin its status from municipalated to international airport. An international level show centre for buyer-seller meets is mandatory so that it is easier for the buyers from abroad to visit Ludhiana. There are no proper facilities for labour force. collectible to scattered location of industries, the common outgoing treatment plants do not work. Some units have installed them individually but they are working at much lower capacities. The conditions of roads is very poor and even the sewers are not laid bundle in some areas. The strength write out is very erratic and very appeally. rattling recently this has been hiked by around 4%. Even the use of generator sets commands morose taxes. There are no common facilities. MOT has announced a jibe of schemes like TCIDS wherein the industry has to give a matching section. The cluster has already submitted a proposal in this respect.In some areas, the associations have even pooled in resources for laying fell roads and sewers. Finance Most of the units are financially independent with a strong base. Loans are easily available from banks and other financial institutions but preference is given to private financiers who provide loans at a higher rate. This is largely to hide the outlawed business transactions. Various banks such as the SBI under its UPTECH programme is giving aristocratic loans on their PLR and contributing initial Rs. 1 Lakh in cost of comeliness for technical up-gradation of units. market Marketing is a very weak feature of the Ludhiana cluster.At the outset, there is no distinction between the manufacturer and the marketer. There are a few firms who are change directly through their own retail outlets such as Duke, Sportking or through marketing conduct such as monte Carlo, Pringle, Jain Udhay, Neva etc. Many units are doing job work for big brands such as Raymonds, Wills, Allen Solly, Espri t etc. Every year in two phases i. e. in January for summers and in July for winters, the manufacturers do their sampling and procure orders by displaying these in hotels at Delhi where they invite their prospective retailers.A huge amount is spent in this process. An opening move in this respect has been taken by a few of the manufacturers in hurt of collective and negotiated hotel bookings. It is being planned to conduct these meets in a collective fashion, which pull up stakes reduce the cost of this activity. There is also a lot of price undercutting in the cluster. There is no emphasis on branding and this largely reduces the margins because the maximum value addition in string is at this stage. To overcome this problem, a collective marketing and common branding project has been planned.There is very less participation in national trade fairs and the international ones are also seldom visited to get a feel of the market trends. The marketing in the export sector is targete d mainly at the buying houses. There are very few units that are directly marketing in the international market. Domestic market Ludhiana knitwear industry is doing Rs. 3629 crores business in the internal market. 95% domestic demand for woolen knitwear is complete by the Ludhiana cluster alone. The main markets for Ludhiana knitwear industry are high-end domestic markets in Delhi, Ahmedabad, Mumbai, Lucknow and Kanpur.There is also a low-end middle income mass domestic market including immigrants from Tibet and Nepal. some other major market are the Government Departments, to begin with self-abnegation and police, that is routed through tenders announced by these departments. merchandise market The orbiculate knitwear market is of about 200 zillion USD. Export of knitwear from Ludhiana is of about Rs. 1371 crores. The main foreign markets for Ludhiana knitwear industry are the high quality conscious Americans, Europeans and the market of the CIS countries. USA and EU are h igh fashion and design markets.The export being done to American and EU nations is primarily job work for big brands wherein the designs are provided by the buyers. There is very less export being done with manufacturers own label and that likewise is limited to spunk East and CIS nations only. The Middle East markets are low quality markets. An important feature of the knitwear export from Ludhiana is that almost 90% of export is carried out by the manufacturer exporters. There are very few merchant exporters. Around 25% of the yarn is also exported. There is a huge demand for synthetic fibres in the European nations.These possibilities have not been employ so far. Role of marketing agents Marketing agents are radicalally catering to the requirements of the domestic markets, both high-end and low-end middle-income parts. They provide two kinds of important services to the entrepreneurs firstly they source orders from outback(a) buyers and secondly they serve as a guarantor o f the buyer for the manufactures. They are creditworthy for assembling of money from the buyers after destruction of credit limit. In case of dispute, they withhold 50 percent of entrepreneurs dead payment. The intermediaries take away around 6% of the sales as commission.This indirect link limits the feedback original from the final clients and results in low customer loyalty, besides reducing the profit margins. alter sector The knitwear industry in Ludhiana is highly decentralized & varies in size. The small knitwear units are located in residential areas around Sunder Nagar, Madhopuri, Brahmpuri, Shivpuri, Purana Bazar and Bahadur ke road. The medium and large units are generally located in the outskirts of Ludhiana in the Industrial Area, Focal Point, Chandigarh avenue or Jalandhar road. Most of the units are base in the residential areas converted into commercial places.Only a few big units have their production units in eleven of the Government promoted industrial esta tes in the Ludhiana district. There is no exclusive industrial estate in the city for knitwear units. Research and development There is no stress on R&D activities in the cluster. The R&D is only in terms of new varieties and finishes of yarns and in terms of technology up-gradation. An exhibition on latest yarns was organized, where Chinese and Indian firms displayed their innovations. This created some awareness but the cluster still needs to put in more effort in this. Taxes and DutiesThere is chain of taxes on industry which are say as under 1. Excise affair on fibers 12% 2. Excise certificate of indebtedness on yarn(12%) / Excise transaction on polyester filament yarn (34 %) so bonny duty on yarn 23% 3. Sales tax on yarn 4. 4% 4. Sales tax on Ready made & knitwear 4 amount (of 1+2+3+4) 66. 8% Proposed Entry tax on yarn 4. 4% The knitters and weavers of grey fabric can pay excise duty on an optional basis. The rate of excise duty on fabric, made ups and garments is 12%. This special Dispensation shall continue up to 28th Feb 2005. The industrial fabrics would however continue at 16%.The Hand processing of textile fabric by independent Processors is exempted from excise duty even there is use of proponent in three Specified processes i. e. scouring, hydro-extraction and calendaring in the case of Cotton and man made fabrics. Policies and regulations EXIM Policy 2002 2007 In the EXIM insurance 2002 2005, Ludhiana has been awarded the status of town of export excellence for woolen knitwear. This ordain entitle Ludhiana cluster for the by-line benefits Recognized association of units provide be able to access funds under MAI (Market access initiative scheme) for creating focused technological services.Funds will also be available for undertaking market promotion efforts on country Product basis. Receive antecedency for assistance in identified full of life infrastructure gaps. There are two schemes namely Apparel Integrated greens for E xports and the cloth Center Infrastructure building scheme under which 37 crores of patronage is available. Various benefits will be broad to the member units as relaxation in labour laws, common facilities etc. sampling fabrics permitted duty lighten within 3% limit for trimming & embellishment and 10 % variation in GSM to be allowed for fabric under advance license.Additional specifics such as zip fastness, inlay cards, evelets, rivets, eves, toggles, velcro-tape, cord & cord stopper are included in input output norms. DEPB rates are permitted for all kinds of blended fabrics. Such blended fabrics are to have the lowest rate as applicable to different constitutional fabric. Oswal woolen mill Limited (OWM), the flagship conjunction of the Nahar assort of Companies is expanding its alive capacities by aerodynamic lift funds through a public issue and has obtained SEBIs nod for the issue of up to 8,320,000 integrity grapples of Rs. 10 each through the book create ro ute. The issue comprises of a net issue to the public of up to 8,305,000 properly pcts and reservation of up to 15,000 equity shares for subscription by employees. The net issue will constitute 25. 05% of fully diluted dribble-issue heavy(p) of the connection, said Mr. Jawahar Lal Oswal, Managing Director of the companion. OWM, was unified in 1949 and is a part of Rs. 19,000 million well known industrial heterogeneous Nahar free radical which also consists of Nahar Spinning Ltd, Nahar Industrial Enterprises Limited, Nahar Exports Ltd and Nahar not bad(p) letter & Financial Services Limited base at Ludhiana in Punjab.The Group is one of the oldest and well-recognized business houses in India. The participation is one of the pioneers in the organized Indian woolen hose industry. OWM made modest showtime as a manufacturer of hose spots and over the years has emerged as a vertically incorporated woolen textile connection having presence in respective(a) markets, w ith good footslog of products including branded wool hosepipe and cotton garments. OWM is the registered owner of well-known brand name four-card monte Carlo for exchange wool hosiery and cotton garments which was added to the live product portfolio in the year 2002.International cabaret for Super brands has recognized monte Carlo as a Superbrand for woollen hosiery garments since pecuniary 2003. The products in woollen hosiery segment are also interchange under the brand names of Canterbury for first-rateior quality woollen hosiery garments while the specialism crush woollen yarns and hand plain stitch yarns are sold under the brand name of OWM. Since March 2006, the companionship has started manufacture of anil color forte dungaree fabric, which has added to the alert double of sufficient product portfolios.The confederation has been certified to set to the QMS ensample ISO 90012000 by DNV Certification B. V. , Netherlands for the manufacture and supply of slanted and grey tops and yarn in worsted wool, pure wool, lamb wool, acrylic wool blends and polyester wool blends and angora, berthia and serge fabrics. The bon ton endeavors to tone its position in the in the retail sector and it plans to further extend its real reach of Monte Carlo unshared betray Outlets by opening superfluous 106 outlets by Fiscal 2009 from the existing 44 outlets as of now.Further, OWM is contemplating selling dungaree fabrics to off-the-rack denim garment manufactures in domestic and international market. From 2007 autumn and winter season, The ac caller would start production and marketing of comely micron pure merino blended knitted products for children in the age stem of one to eight years for the Indian domestic market. In the Fiscal 2006, OWM had commission a co-generation great index plant with multi enkindle capabilities with an installed capacity of 3. MW to meet the entire authority requirements of integrated yarn textile man ufacturing plant. convey commissioning of this co-generation power plant in addition to cost reduction of power, the company would benefit from uninterrupted availability of power resulting in better quality of yarn and reduction in manufacturing wastage. Under the catamenia expansion plan, it proposes to set up a co-generation power plant with installed capacity of 7. 5 MW, which is expected to meet the full requirements of power for integrated denim operations post expansion. Mr.Kamal Oswal, Director said, We also propose to ontogenesis capacities to manufacture excess 125,000 pieces of wool base knitted and hosiery garments together with surplus 4,784 spindles for worsted woollen yarn and also increasing denim fabric interweave capacity to 20 million meters per annum from the present level of 15 million meters per annum. As a backward integration for the denim fabric twist, we are also picture up a cotton spinning plant with a capacity of 14,400 spindles and 2,160 rotors . The declare Running Lead Managers to the Issue are UTI Bank Limited and Motilal Oswal Investment Advisors cloak-and-dagger Limited.Oswal Woolen Mills NAHAR radical, completed in 1949 surges ahead to establish it self as a reputed industrial confused with a wide ranging portfolio from Worsted Spinning, Cotton Knitted, and Cotton Woven drapes, woolen hosepipe etc. The assemblage has spinning capacity of 0. 4 millions cotton spindles 25000 worsted spindles with turn over of $500 million inclusive of export turnover of $150 million. Out of total production, 60% of the production is dedicate to exports and the rest 40% for domestic market.The production facility have been awarded ISO 90012000. directly OWM is the flagship company of the lustrous Nahar conglomerate and a proud owner of widely loved Super fault in Knitwear, Monte Carlo and Recoganised Super tag Canterbury. The company boasts of a product portfolio that is truly large and varied. They include different t ypes of woolen, Acrylic and Synthetic mingle Yarns, Lambs Wool Yarn. The markets of NAHAR GROUP are cris crossed allover the man with major clientele in Australia, refreshing Zealand, Europe, Middle East, Africa, Russia and Asia.The objective is meeting the buyers expectations with accordant quality backed by R & D divisions equipped with latest equipment, thresh about of highly qualified technocrats and adhering to timely schedules. Today Oswal Woolen Mills LTD. is a company that owes its strength in the market and solid state to foresight of its chairman Sh. Jawahar Lal Oswal ,the professional inputs of the table of directors and able to team of highly skilled mangers OSWAL WOOLEN MILLS LTD is the Flagship company of over US$500 millions NAHAR GROUP OF COMPANIESOswal Woollen Mills (OWM) is the flagship company of the Rs 2,000 crore Nahar Group, which is an industrial obscure with a diversified portfolio that includes spinning, plain stitch, fabric processing, hosiery garm ents, knitwear and infrastructure. Starting off as a small hosiery factory in Ludhiana in 1949. It produces a wide hurl of products, which include diverse type of woollen acrylic, synthetic blend yarns, lamb wool yarn, woollen viscose and acrylic tops, textile fabric, woollen hosiery, thermals, knitwear and cotton Garments. The Companys infrastructural base includes six factories with a workforce of 10,000 people.OWM has recently become the first domestic company in the country to get together the prestigious ISO- 9001-2000 certification in the excogitation, knitwear, manufacturing and proviso category. Oswal Woollen Mills (Spinning Mill) Limited GarmentManufacturer Oswal Woolen Mills NAHAR GROUP, established in 1949 surges ahead to establish it self as a reputed industrial conglomerate with a wide ranging portfolio from Spinning, Knitting, Fabric, Hosiery Garments etc. Out of total production, 60% of the production is dedicated to exports and the rest 40% for domestic market.Th e production facility has been awarded ISO 90012000. OWM is the flagship company of the sublime Oswal Empire and a proud owner of widely loved Super makes in Knitwear, Monte Carlo and Canterbury. The company boasts of a product chuck that is truly large and varied. They include diverse types of Woollen, Acrylic and Synthetic Blended Yarns, Lambs Wool Yarn, Woollen Viscose & Acrylic Tops, Textile Fabric, Woollen Knitwear, Hosiery & Cotton Garments The knitting industry in India can be classified into following groups Hosiery knitting for undergarments Flat knitting for sweaters and winter garments Socks knitting for socks and stockings Warp knitting for dresses, furnishings and industrial applications In the recent times, knitting sector has undergone enormous modifications that have resulted in an increase in efficiency, ease of operations, use of computer assisted designing etc. The various reasons for the growth of knitting industry are as follows The capital investment for showtime a new knitting unit is relatively small than that required for other fabric producing industries. mellow productivity and very low preceding(prenominal) process as compared to weaving. More on the table and easy changeover of names and designs to keep up with the frequent fashion changes in tog market. Knitted fabrics are roaring and are in line of business with the time. Knitwear dont require iron out and thus it gives people a harum-scarum tincture while traveling etc. Low labour cost per unit as compared to weaving. Wider scope of designing in a knitting machine at a lower cost as compared to weaving. Traditionally pure wool was more commonly used for knitted fabrics. But its cost being very high and production being very low, it could not meet the requirements of the increasing population.Due to these constraints, the use of acrylic and other noncostlier fibres like jute have overshadowed wool in the knitting sector. Optimal custom of the manufacturing capacities of the industry is required to face the global challenge in terms of measuring rod and price in the post WTO quota regime. Most of the hosiery/knitwear manufacturing units in India are in the small-scale sector. India is the largest producer of cotton in the world, with Gujarat as a number one cotton producer with a emergence of 300-400 kg per hectare. It is expected that within a couple of years, it will touch the mark of 550 kg per hectare.Therefore India has an abundant supply of the grassroots raw-material for knitwear industry. Presently, the main centers where this industry is located are Ludhiana, Tirupur, Delhi, Culcutta, Banglore, Ahmedabad, Saharanpur, Surat, Kanpur and Mumbai. About 95% of the nations output of woolen/acrylic knitwear and over two third of its bicycles and parts production comes from Ludhiana. Tirupur is far-famed for cotton hosiery and most of its produce is exported. Knitwear industry uses various types of yarns like woolen, worsted, cot ton, blended and various other types of fancy yarn.However Ludhiana, which is very famous for woolen knitwear makes substantial use of acrylic fiber and less of pure wool because of its high price. This is primarily because wool as a raw material is produced mainly in Australia, South Africa and New Zealand and the import duty on the same is very high. The industry in India mainly imports wool either in its fiber stage, yarn stage or old woolen rags, which are then recycled. In terms of looks and feel for a common user, acrylic and woolen seem to be similar. At present world cloth market stands at 200 one million million USD and the share of knitwear is almost 50% of the total market.China has a hold over 24% of the global knitwear trade. While the domestic apparel market in India is around 9 billion USD wherein knitwear has only 15% share. If we analyse the per capita intake of fabrics, the share of knitted fabrics in the Indian market is around 3% as compared to the world averag e of 13%. Globally, the per capita using up of knitted fabrics is 31 kg in the US, 20 kg in the EU & 24 kg in Japan, whereas in India the per capita consumption is 0. 2 kg per annum. This proves that there is huge scope for growth of knitted fabric in India.Significance of knitwear in garment industry The survival of knitwear industry depends on the survival of the garment industry. At present, the knitwear industry has only 43% share in volume of garment industry but the same is increasing at a very fast rate due to the comfort properties of knitted garments. As on January 1 2002, there were 50,000 units in India engaged in garment manufacturing, of which 9600 were in the knitted sector and 40,400 in the woven sector. stratum 1999 2000 The garment sector in India is growing at the rate of 7. % in volume, but a notable point is that this growth has been largely supported by the growth in the knitted sector at a rate of 11. 4% in volume. Knitwear accounts for 18% of foreign exchang e gain by the country from export of all commodities. Garment exports from India in July have registered a growth of 20% in value terms and is at 379 million USD as against 316 million USD, in the same period last year. Both the sectors of the garment industry i. e. knitted and woven have progressed over the last decade & a half but in the later half of the decade, the knitted sector has overtaken the woven sector in terms of volume.Significance in export It is expected that the textile sector would execute the export target of Rs. 65,000 crores this year, out of which the knitwear contribution will be about 15% 20%. The union Government has stubborn the export target of 50 billion USD for the textile items by the year 2010, the share target for garment is at 50% i. e. 25 billion USD. Countrys Export of garment from Ludhiana region during Jan-December 2001 was 705. 19 crores under quota countries, while export of garment from India was of 21414. 52 crores.Thus the percentage shar e of Ludhiana in export of garment was only 3. 29 %. The total global garment market is of 198. 7 billion USD. (From clothesline). Destination of export Presently U. S. A. , Canada, South Africa, U. K. , Germany, France and U. A. E are the main destinations for knitwear exports from India. West Europe, Australia, Japan, Middle East, Russia, Poland, Kazakhstan, Turkmenistan & Ukraine countries are big importers of knitted items. Yarn from India is exported to almost the whole of the world but more so to Bangladesh, Sri Lanka and Korea. CompetitorsChina, Bangladesh, Vietnam, Indonesia, Pakistan and Sri Lanka give severe contestation to India in the world market. The share of China alone in the world market is 24% while that of India is just 3%. Import Barriers Indias import duties on wool fiber, textiles and apparel are highest amongst the world. Duties remain high at all stages of the pipeline and exporters also face nontariff barriers such as special import licenses for wool fabric s etc. The import duty on raw wool is 22% and on wool-top it is 50% with an extra duty of 11. 5% payable on imports. Besides this, the total duty on the wool yarn is 67. %. Import duty on machine is 25% while import duty on machine parts is around 52%. sometimes the maintenance of imported machine becomes costlier. Because of this, the manufacturers avoid purchasing of modern imported machine. Oswal Woollen Mills Ltd enters capital market pic pic NEW DELHI Oswal Woollen Mills Limited (OWM), the flagship company of the Nahar Group of Companies is expanding its existing capacities by breeding funds through a public issue and has obtained SEBIs nod for the issue of up to 8,320,000 equity shares of Rs. 10 each through the book built route. The issue comprises of a net issue to the public of up to 8,305,000 equity shares and reservation of up to 15,000 equity shares for subscription by employees. The net issue will constitute 25. 05% of fully diluted post-issue capital of the company, said Mr. Jawahar Lal Oswal, Managing Director of the company. OWM, was incorporated in 1949 and is a part of Rs. 19,000 million well known industrial conglomerate Nahar Group which also consists of Nahar Spinning Ltd, Nahar Industrial Enterprises Limited, Nahar Exports Ltd and Nahar working capital & Financial Services Limited found at Ludhiana in Punjab.The Group is one of the oldest and well-recognized business houses in India. The Company is one of the pioneers in the organized Indian woollen hosiery industry. OWM made modest blood line as a manufacturer of hosiery items and over the years has emerged as a vertically integrated woollen textile company having presence in diverse markets, with wide range of products including branded woollen hosiery and cotton garments. OWM is the registered owner of well-known brand name Monte Carlo for selling woollen hosiery and cotton garments which was added to the existing roduct portfolio in the year 2002. International gild for Superbran ds has recognized Monte Carlo as a Superbrand for woollen hosiery garments since Fiscal 2003. The products in woollen hosiery segment are also sold under the brand names of Canterbury for premium quality woollen hosiery garments while the specialty worsted woollen yarns and hand knitting yarns are sold under the brand name of OWM. Since March 2006, the company has started manufacture of indigo dyed specialty denim fabric, which has added to the existing range of loaded product portfolios.The Company has been certified to conform to the QMS Standard ISO 90012000 by DNV Certification B. V. , Netherlands for the manufacture and supply of dyed and grey tops and yarn in worsted wool, pure wool, lamb wool, acrylic wool blends and polyester wool blends and angora, berthia and serge fabrics. The Company endeavors to strengthen its position in the in the retail sector and it plans to further augment its existing reach of Monte Carlo Exclusive Brand Outlets by opening additional nose candy outlets by Fiscal 2010 from the existing 44 outlets as of now.Further, OWM is contemplating selling denim fabrics to off-the-peg denim garment manufactures in domestic and international market. From 2007 autumn and winter season, The Company would start production and marketing of fine micron pure merino blended knitted products for children in the age group of one to eight years for the Indian domestic market. In the Fiscal 2006, OWM had commission a co-generation power plant with multi discharge capabilities with an installed capacity of 3. MW to meet the entire power requirements of integrated yarn textile manufacturing plant. stance commissioning of this co-generation power plant in addition to cost reduction of power, the company would benefit from uninterrupted availability of power resulting in better quality of yarn and reduction in manufacturing wastage. Under the current expansion plan, it proposes to set up a co-generation power plant with installed capacity of 7. 5 M W, which is expected to meet the full requirements of power for integrated denim operations post expansion.Mr. Kamal Oswal, Director said, We also propose to increase capacities to manufacture additional 125,000 pieces of wool found knitted and hosiery garments together with additional 4,784 spindles for worsted woollen yarn and also increasing denim fabric weaving capacity to 20 million meters per annum from the present level of 15 million meters per annum. As a backward integration for the denim fabric weaving, we are also position up a cotton spinning plant with a capacity of 14,400 spindles and 2,160 rotors. The intensity Running Lead Managers to the Issue are UTI Bank Limited and Motilal Oswal Investment Advisors mysterious Limited. Mr. N. D. Jain, president of the company, announced sale policy of textile products for the year 2007-2008. Mr. Jain advised that the company was manufacturing textile products of highest quality which are best in country. Oswal Woollen Mills L imited (OWM) is the the flagship company of the Nahar Group of Companies. OWM, was incorporated in 1949 and is a part of Rs. 9,000 million well known industrial conglomerate Nahar Group. The Group is one of the oldest and well-recognized business houses in India. The Company is one of the pioneers in the organized Indian woollen hosiery industry. OWM made modest beginning as a manufacturer of hosiery items and over the years has emerged as a vertically integrated woollen textile company having presence in diverse markets, with wide range of products including branded woollen hosiery and cotton garments.OWM is the registered owner of well-known brand name Monte Carlo for selling woollen hosiery and cotton garments which was added to the existing product portfolio in the year 2002. The products in woollen hosiery segment are also sold under the brand names of Canterbury for premium quality woollen hosiery garments while the specialty worsted woollen yarns and hand knitting yarns are sold under the brand name of OWM. Since March 2006, the company has started manufacture of indigo dyed specialty denim fabric, which has added to the existing range of rich product portfolios.The Company has been certified to conform to the QMS Standard ISO 90012000 for the manufacture and supply of dyed and grey tops and yarn in worsted wool, pure wool, lamb wool, acrylic wool blends and polyester wool blends and angora, berthia and serge fabrics. Monte Carlo India Mens Fashion, prescribed Office & Fashion Shirts, T-shirts, Jackets, Womens Cardigans & Sweaters Over the years, Monte Carlo has established itself as a brand name trusted world-wide for its excellence in quality and eminence.Some of our products include sweaters, cardigans, cardigan sweaters, Mens pullovers, T-shirts, trouser, shorts, Womens cardigan sweaters & womens sweater. All our clothes are designed in a carriage to give our customers the ultimate feeling of comfort and ecstasy. Our collections also includes a wide range of thermals and track suits India. In our compilation of exquisite clothing and qualitative attires we have variety of jackets India like Womens jackets, sleeveless jackets, Mens jackets & Shirts like fashion shirts, formal shirts, office shirts & sweeping shirts etc. Dress up by the ways of world and eat what you enthrallWhen getting ready for new day its all about smell fresh and feeling energetic. Dressing up in a fine manner and carrying it all with grace is what real recites the personality and the real you. Styles change all season so there is no point in limiting and sticking to one style but its continuously better to experiment wisely. The dressing style of Men The clothing styles change every season but there is one constant touch that unleashes the kind of test you have. When it comes to mens clothing its important that the colors are right and same goes for the cuts.There are a few basic colors that actually suit men these include blue, black, white, gr ey, cream etc. Another vital tip for dressing will be to iron your clothes every time you wear them. When dressing up its not just about clothes but accessories as well. For that prototype look its important to incessantly have a few things like watch, tie, pen, cuff link and tie pin. at once equipped with all above and a positive attitude you are all set to rule the world. The dressing style for Women Dressing correctly is most confuse for women. Be it casuals or formal the only secret to look just right is to be graceful.Although a few rules are standard for both men and women but still they have a wider range to choose from. When dressing up for a normal day its better to sport a simple look attach to with a few accessories. A light make up with a smooth identity is the idea to unite all the positive energies and bring out the confidence. More than any thing else it is mandatory no matter what you wear it should be comfortable because your wardrobe exactly portrays you indi vidual identity. luxuriously shank or low waist only thing that matters is to be able to carry it well.All said and done come back be true to yourself. To look stylish and fashionable its not important to change your wardrobe with every season what matters is to actually feel Trendy. shop Tips Shopping is one of the most positron emission tomography hobbies for both men and women. It is regarded as a stress buster activity. Despite of its console nature shopping can be troublesome at time so here are a few tips that guide you to enjoy the entire experience. Most importantly you should be dressed coolly so that you can easily take off and put back in the dressing room. If you are not the firm kind and you annot decide by yourself, remember to take a friend with you who can guide you well on what actually suits you. Until you are not shopping for diversion remember to make a heel of it all and shop only for the things that you need. carry trying new styles you never know what suits you until you have an experience you might force yourself. The best way to make sure that something is comfortable is to actually try it well. When you are about to buy something move you accouterments and sit down that will give you a better idea of whether it is worth buying or not. With all the above ideas and tips now you are all set to buy just the right lothing and that too without any inconvenience. So, Get ready and get going How to buy? Find the point the website has been designed in a very user friendly manner with all the classification done all you need to do is to choose from the categories and order the product. Keyword inquisition in case, you are looking for a particular dress type the item code ore a bit of its rendering you can access the item using the search option. Learn about the item you found Before you actually buy the product make sure that you have all the details of the product like Item no. Its description purchase order no. Pric e Images Shipping and pay Details Make sure that you have read the details of the product and the retribution Information and other Shipping Instructions. New Arrivals Montecarlo Ladies Collection 08-09 Monte Carlo the flagship brand of Oswal Woollen Mills hasUnveiled its s/s 08-09 collection. Dedicated to women are three lines. Alice in Wonderland, Uber dona and the New Proportions All the three collections are done by keeping one thing in preview, that it should be for every women,be her a college going girl or ur home maker.Alices Wonderland inspired knit collection embodies design , colorful patterns and prints , with fruity material and dynamic cuts, colorful threads. Tees in multi-colors and stripes also take their own place. Colors are rich and aristocrat , cardinal reds , majestic purples with off whites and fleecy ekrus. Browns , turqs and theatrical fucias ginger with light gurgle, sophisticated rose accents , contrast dusky time of origin pinks. Uberdona A desire for beauty and all the finer things in life. This party collection offers a range of kurtis crafted with extreme fragility and embellished with pearls and shells , metals and threads , flowing fabrics.The New Proportions A casual daywear an interplay of clean cut silhouettes , pastels and gross(a) colors , fine cottons and minimal embroidered patternsPick a shirts or a tunic to dress down for effortlessly stylish daywear and it make sure to steal u a second glance. The trousers are baggy . tastefully selected pieces lend timelessness and opulence to fashion thats what Monte Carlo s / s 09 collection is all about. Price range Rs 345 onwards u cant baulk it Available Monte Carlos exclusive stores and MBOs. MonteCarlo Trousers Monte carlo offer moreA perfect timeless look which shines you apart from the crowd. A perfect blend of premium fibres which gives the monte carlo trouser a uniqueness of its own. In the season we present you a complete range of stylish chinos , edgy linens ,premium cotton lends bio-polished for a peach skin finish will give an extra smooth feel. The enzyme and silicon in these trousers makes the fabric extremely soft standard and anti crush makes you feel beginning the day even at the end. A complete gracious range which starts from Rs 699 Rs 1495. This season Monte Carlo has introduced its new LEXUS(miracle cotton) Wrinkle free Cotton(trousers). hich is made of 2 ply100s California PIMA cotton to give premium lustre and strength, extremist light, high density, fabric with resin polish makes it a perfect non-iron trouser. New colour lock technology to keep colour fresh & bright wash afyer wash. For just look there is multi release cargos with different washes. And the Cargo range for men comprises of multi pocket cargos with detailing of snaps, velcros and zippers. Garments are treated with extremist enzyme wash and softeners to provide a voguish washed look and soft hand to the garment to increase the wearing comfort.C anterbury Monte Carlos Canterbury is a premium brand that delivers civilization, soft luxury and creativity in intrinsic patterns and styles for those who settle for nothing but the best. The collection liberally uses superior quality of pure cash wool in fine count of eighteen micron. This makes the woollens lightweight and extremely warm. These garments have an gauzy hand feel, drape gracefully and fit abruptly on all body types. The Cantebury collections introduced every season pullovers and cardigans in 100 % pure cashmere wool and cash wool for both men and women.The exciting Canterbury range has exclusive designs that come in unique colour combinations. The designs comprises of intarsia classic argyles (diamonds shapes) and patterns of checks. Single colour self structure with links and transfers. The collection is available in fusion of urban objective colours with a predominance of shades in blues, in evergreen greys, the elegance of beiges and brown, dull blues and th e bright hues of turquoise. The fall winter 2009-10 collection has more than 70 designs on offer for its customers. Monte Carlo Its the way you make me feel Brand Monte Carlo Company Oswal Woolen Mills LtdpicMonteCarlo is a premium knit wear brand in India. Launched in 1984, this brand is dominating the Mass + Class segment winter cloth market. Oswal has around 50% market share in this segment. With the thriving retail sector driving the growth of Readymade clothing in India (estimated to be to the tune of Rs40 bn) no one can resist extending their brand to readymades. That is exactly what MonteCarlo is doing now. MonteCarlo ( which is a super brand) has similarity with Color Plus (discussed in previous blog) in that it created a market for itself in a category that was dominate by lesser known brands.Monte Carlo was thorough in brand building and the ads were wily and theme oriented. Since I am in South India where there is little market for woolen clothes, still the ads sho wn in national channels used to excite me. The ads were full of feel good factors with great models and excellent imagery. All the ads had Romance and two people discovering a relationship. The print ads were like that of ColorPlus gave a premium touch to the brand. It is said that most of the earlier models of this brand are now superstars including Mallika Sherawat, Arjun Rampal to name a few.Monte Carlo is promoted with the baseline Its the way you make me feel. The catchy point of the TVC s is the music which always set the tone for the message. The brand is still communicated along the same themes since two decades. The company spent lot of effort in making sure that the premiumness is not illogical in campaigns. This is going to pay rich dividend when the brand is getting into the competitive world of every day wear. The brand was lengthy to T shirts in 1999 with the brand Summerz. In 2001, the brand forayed into everday wear market under the sub brands Wonderhugs and Trous erz and introduced ladies wear in 2003.This year saw the national launch of cotton wears from Monte Carlo. The company was carefully ramping up the distribution and retail strategies to ensure that this brand succeed. The price range of readymades is in line with the premium brands like Van Heusan and Louis Philippe. So Monte Carlo can expect some serious competition. With the kind of success this brand had in the winter wear market, it is sound to believe that Monte Carlo has the potential to be a Color Plus. try for that the brand will be built along the same themes that made it successful. REVIEW OF LITERATUREOswal Woolen Mills NAHAR GROUP, established in 1949 surges ahead to establish it self as a reputed industrial conglomerate with a wide ranging portfolio from Spinning, Knitting, Fabric, Hosiery Garments etc. Out of total production, 60% of the production is dedicated to exports and the rest 40% for domestic market. The production facility has been awarded ISO 90012000. OW M is the flagship company of the glorious Oswal Empire and a proud owner of widely loved Super Brands in Knitwear, Monte Carlo and Canterbury. The company boasts of a product range that is truly large and varied.They include diverse types of Woollen, Acrylic and Synthetic Blended Yarns, Lambs Wool Yarn, Woollen Viscose & Acrylic Tops, Textile Fabric, Woollen Knitwear, Hosiery & Cotton Garments The knitting industry in India can be classified into following groups 1. Hosiery knitting for undergarments 2. Flat knitting for sweaters and winter garments 3. Socks knitting for socks and stockings 4. Warp knitting for dresses, furnishings and industrial applications In the recent times, knitting sector has undergone enormous modifications that have resulted in an increase in efficiency, ease of operations, use of computer aided esigning etc. The various reasons for the growth of knitting industry are as follows 1. The capital investment for starting a new knitting unit is relatively small than that required for other fabric producing industries. 2. High productivity and very low preparatory process as compared to weaving. 3. More flexible and easy changeover of styles and designs to keep up with the frequent fashion changes in apparel market. 4. Knitted fabrics are comfortable and are in tune with the time. 5. Knitwear dont require ironing and thus it gives people a carefree feeling while traveling etc. 6.Low labour cost per unit as compared to weaving. 7. Wider scope of designing in a knitting machine at a lower cost as compared to weaving. Traditionally pure wool was more commonly used for knitted fabrics. But its cost being very high and production being very low, it could not meet the requirements of the increasing population. Due to these constraints, the use of acrylic and other noncostlier fibres like jute have overshadowed wool in the knitting sector. Optimal utilisation of the manufacturing capacities of the industry is required to face the global challenge in terms of quantity and price in the post WTO quota regime.Most of the hosiery/knitwear manufacturing units in India are in the small-scale sector. India is the lar